Open Houses Don’t Sell Houses!

J. Philip Faranda April 22, 2016

An Open House can be one step toward getting your home SOLD. Most times, though, Open Houses don’t sell houses! There, we said it.

But is that really true?

Well, let’s talk about how we approach an Open House. An Open House is an opportunity to meet potential buyers and start the home-buying process with them. It might sell another home we have, and an open house we have elsewhere may help sell yours. There are no guarantees.

Let’s talk about the types of buyers who visit an Open House and how we look at them:

  • Nosy neighbors – they just want to see what your home looks like – we like nosy neighbors because
    • they may know someone who might be interested in your home
    • they could be thinking of selling, so they’re checking us out
  • Bored Shoppers – looking to do something on a Sunday afternoon, especially if it is raining
  • Current Sellers – listed with another agent. We encourage you to check out other agents, so we expect that a percentage of our visitors are checking us out
  • Recent Home Buyers – checking out the market to reassure themselves that they got a good deal
  • Folks looking for decorating ideas – you never know, they might walk in, fall in love, decide to sell what they have, and buy your home
  • Buyers ready to purchase a home! We can compare them to fruit, and, like fruit they come in varying stages:
    • Green – they are ready to move, but something is holding them back; perhaps they have to sell their home first
    • Semi-ripe – qualified buyer who is ready to purchase when they find the right WNY home
    • Ripe – These buyers are qualified, ready, and must buy for one reason or another

What About One Of These Homes?

All statistics are gathered from the Buffalo Niagara Association of REALTORS®.

For more information, call our J. Philip Real Estate Team at (716) 650-0051

Thinking of selling your Western New York home? Interested in finding out the current market value of your single family home, condo or investment property? Then call us at (716) 650-0051 to discuss what is happening in today’s Western New York Real Estate Market. We would be happy to give you a personalized Comparative Market Analysis for your home or assist you to purchase a home.

Properties found on this Web site may be listed with a brokerage other than the owner of this site and are displayed here via the Internet Data Exchange (IDX) system of this broker’s MLS. All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing nor displaying broker shall be responsible for any typographical errors, misinformation, misprints, and shall be held totally harmless. © 2016 Western New York Real Estate Information Services (WNYREIS), LLC. All rights reserved.

may be listed with a brokerage other than the owner of this site and are displayed here via the Internet Data Exchange (IDX) system of this broker’s MLS. All information is deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change, or withdrawal. Neither listing nor displaying broker shall be responsible for any typographical errors, misinformation, or misprints, and shall be held totally harmless. © 2016 Western New York Real Estate Information Services (WNYREIS), LLC. All rights reserved.

Join The Conversation

See What Others Are Saying

  1. Colleen open houses are one of the least effective forms of marketing for the all the reasons you indicate. Nationally the statistics speak volumes…less than 1% of all homes are sold through an open house. Most of the time Realtors do them for their own interests and not because they actually believe they are going to sell the home they are holding open. I also think there are many Realtors that do them because they don’t know how to tell and seller that they are not effective and they want to do something where they can “show” effort.

    I like to refer to public open houses as a waste of a Sunday. There are so many other things that are more productive use on ones time.

  2. The way I see it is a 1% chance is still a 1% chance to sell a home that may or may not sell through other means. As a home owner, I’d be expecting an agent to do EVERYTHING possible to sell my home – even if it means wasting their Sunday afternoon. I’d be more likely to hire an agent willing to try whatever it takes, than an agent that feels my homes 1% chance to sell isn’t worth their effort.

  3. Pat,
    I agree that some times it is important to do Open Houses. I also try and manager Seller expectations with regards to an Open House. The stats are you about selling a home at an Open House. Now I have sold other homes to people that I have meet at an Open House.